What Type of Homes Benefit Most from Open Houses?

9 April 2025

When it comes to selling homes, one thing is certain: first impressions matter. And what better way to make a stellar first impression than through an open house? Open houses have been a go-to tool for real estate agents and homeowners alike when trying to attract buyers. But here’s the kicker—not all homes are created equal when it comes to benefitting from an open house. Some thrive in this setting and sell like hotcakes, while others? Well, they might not see the same magic. So, let’s dive into what type of homes benefit the most from open houses and why.

Why Open Houses Matter in Real Estate

Before we get into the specifics, let’s address the elephant in the room: Are open houses even worth it? Short answer—yes! Open houses give potential buyers a no-pressure opportunity to view a property. They also help cast a wider net by bringing in people who might not have scheduled a showing otherwise. It’s like throwing a party for your home and letting it shine in all its glory.

Plus, open houses can create FOMO (fear of missing out). When buyers see other people exploring the same home, the competition can light a fire under them to act fast. That’s the power of open houses—they’re not just about showcasing the property; they’re about selling an experience.

Now that we’ve set the stage, let’s talk about the types of homes that shine brightest during open houses.

1. Homes in Highly Desirable Locations

You know what they say in real estate: location, location, location. If your property is in a trendy neighborhood, near great schools, or close to popular amenities, an open house can be a game-changer. Why? Because buyers love seeing the bigger picture. When they attend an open house, they’re not just falling in love with the property—they’re imagining themselves becoming part of the community.

Think about it: Imagine walking into a charming home that's just steps away from a farmers’ market or nestled in a family-friendly cul-de-sac. The open house adds to the allure by letting buyers soak in the atmosphere. If your home’s location is its biggest selling point, hosting an open house is a no-brainer.

2. Starter Homes for First-Time Buyers

First-time buyers are often house-hunting with wide-eyed enthusiasm but not much experience. They may not feel comfortable committing to private showings yet or might just be dipping their toes into the market. That’s where open houses swoop in like a superhero.

Open houses give this group a casual, low-stress way to explore properties. And let’s be real—they’re probably hitting up multiple open houses in one day, treating it like a fun day out. Starter homes that are budget-friendly, cozy, and move-in ready are prime candidates for open houses. Plus, these buyers love asking questions on the spot, and an open house creates the perfect setting for that.

3. Homes with Unique Features or Layouts

Does your property have something that makes it stand out? Maybe it’s a chef’s dream kitchen, a spa-like master bath, or a backyard that feels like a private retreat. Open houses help you show off these unique features in a way photos simply can’t.

Sometimes, a home has a quirky layout that’s hard to convey in pictures. For example, split-level homes or properties with open floor plans might confuse people scrolling through online listings. But when buyers walk through during an open house, the layout suddenly makes sense, and they can see how to make the space work for them. Think of it like bringing a 2D floor plan to life—it’s your home’s time to shine!

4. Vacant or Staged Homes

If the home is vacant, an open house can help bring it to life. It’s hard for buyers to imagine themselves living in a space when it feels cold and empty. That’s where staging comes in. A well-staged home looks like something out of a magazine—cozy, stylish, and inviting. And let’s face it, buyers love that “Pinterest dream home” feeling.

Open houses allow potential buyers to walk through and experience the home’s vibe firsthand. They can imagine themselves curling up on that gorgeous staged sofa or hosting dinner parties around that trendy dining table. Vacant homes, when staged properly, thrive in an open house setting because they feel fresh and ready for their next chapter.

5. Homes in Competitive Markets

If you’re selling in a hot market where homes are flying off the shelves, an open house can give your listing the spotlight it needs. In competitive markets, buyers are often looking at multiple properties in a short span of time. An open house saves them the hassle of booking appointments and lets them knock out several viewings in one afternoon.

Plus, in a high-demand market, open houses create buzz. Imagine a steady stream of visitors walking through your home. The excitement is contagious, and buyers might feel an urgency to make an offer before someone else does. It’s like a bidding war, but with foot traffic.

6. Older Homes with Character

Got a historic home or a property with quirky, one-of-a-kind touches? An open house is the perfect way to show it off. Buyers looking for charm and character often fall in love the moment they step inside these types of homes. There’s just something magical about walking through an old house with hardwood floors that squeak ever so slightly or a fireplace with intricate, hand-carved details.

Pictures don’t always do justice to these homes. An open house allows buyers to soak in the craftsmanship, run their fingers along original moldings, and imagine themselves preserving a piece of history. If your home has personality, let it do the talking during an open house.

7. Homes That Need a Little TLC

Let’s be honest—not every property is in tip-top shape. But that doesn’t mean it won’t sell. If your home needs a bit of work, an open house is a chance for buyers to see its potential. Sure, a fixer-upper might not “wow” people in photos, but in person? It could charm the right buyer.

Some buyers love a challenge and actively look for homes they can renovate to their liking. Open houses let them walk through and start mentally planning their projects. Maybe they’ll see that spacious backyard and envision a pool or spot those hardwood floors under old carpet and imagine refinishing them. This crowd loves potential, and an open house shows them what’s possible.

Things to Keep in Mind When Hosting an Open House

Alright, we’ve talked about the types of homes that benefit most from open houses. But let’s not forget—it’s not just about opening your doors and hoping for the best. Here are a few tips to make your open house a smashing success:

- Stage it like a pro. Whether it’s decluttering or filling a vacant home with chic furniture, staging makes an impact.
- Pick the right time. Weekends tend to work best since most buyers are off work and ready to browse.
- Market your open house. Post it online, put up signs, and spread the word through social media. The more eyeballs on your listing, the better.
- Create a welcoming vibe. Think cookies in the oven, soft music playing, and a friendly host to answer questions.

Open houses are as much about the atmosphere as they are about the home itself.

Wrapping It Up

So, what type of homes benefit most from open houses? The answer varies, but homes in desirable locations, starter homes, properties with unique features, and even fixer-uppers are all prime candidates. Open houses offer buyers the chance to connect with a property in a way they just can’t online. It’s not just about showcasing a home—it’s about creating an experience that helps buyers imagine their future.

If your home falls into one of these categories, an open house could be just the ticket to a quick sale. So roll up your sleeves, tidy up, and get ready to welcome potential buyers with open arms—your perfect buyer might be just around the corner.